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I'm not a big fan of unions or strikes either, but the studios are so ridiculously unreasonable about this issue that they're leaving the writers no other choice.
I'm also not arguing that residuals aren't necessary or are a bad thing, but rather that wanting "4 more cents per DVD sold" or things of that miniscule nature are totally not worth this whole ordeal.
Because that's what this is all about: getting a very small amount of money added to their current pay, based upon internet views, and an increase in DVD residuals (by mere pennies).
--Kyle
I think I misunderstood what you meant by "New Media". I was also including things like webisodes produced by the old media companies, iTunes distribution, streaming content on network websites, etc. All of those things are highly relevant to the issue even if more indie stuff isn't. For example, I often watch Supernatural episodes on the CW website (yes, yes, you probably think it's badly written, but that's not the point), and these are shown with several commercial breaks per episode. It's not much different from showing reruns (for which the writers get a hell of a lot more than they get for DVDs).
The way I hear it, the writers really did try to avoid the strike, but the studios have been even more dishonest than usual, so negotiations broke down. (Negotiations that have been going on for ages, btw, so it's not as though the studios didn't have ample warning that they needed to negotiate seriously.) I have to say, my sympathy is still with the striking writers no matter how many biased news articles I've read that favor the networks/studios.